Big Mac Facts and Trivia
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In just a few weeks after inventor Jim Delligatti introduced the Big Mac at his Uniontown restaurant in April, 1967, the sales power of the sandwich was undeniable. It accounted for a significant share of his restaurant's volume and increased overall restaurant sales by double-digit percentages. |
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When told of the Big Mac's success in Pittsburgh, McDonald's founder Ray Kroc asked "Does it have tomatoes on it?" When told that it doesn't, Kroc determined to market the sandwich nationwide. (Kroc didn't like tomatoes.) |
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Jim Delligatti's first Big Macs were advertised in the Uniontown Herald Standard's Friday, April 22, 1967 edition. Selling price? 49 cents. |
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To launch the Big Mac nationally, McDonald's created what was then its strongest national advertising support program in company history with full-page print ads in Life and Look magazines and daily newspapers; outdoor billboards, and humorous national television commercials. |
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Many Americans today can still recite (in under four seconds) the seven-ingredient, tongue-twisting jingle featured in a 1974 Big Mac television ad campaign: Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun |
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The average number of sesame seeds on a Big Mac bun is 178. |
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Many McDonald's customers today still refer to a craving for McDonald's food as a "Big Mac Attack," the tagline of a 1977 Big Mac commercial. |
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The Big Mac also helped create a trend that today extends beyond the quick service food industry: Game Card Mania. In 1981, McDonald's created a national instant winner contest called "Build A Big Mac," featuring $10 million in potential prizes. Today, instant-win game cards are used by supermarkets, television stations, and numerous retail chains across the country. |
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It would take 3,374 Big Macs, stacked one on top of the other, to equal the height of the Eiffel Tower. |
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